Summarizing the first #edcmooc week, I discovered many new things.  I found another example of utopia vs dystopia in The “1984” ad, directed by Ridley Scott. It  is an American television commercial which introduced the the first Apple Macintosh personal computer. This advertisement showed absolutely new view on PC. It was like revolution against dystopian world. There are powerful images of mindless drones, all-seeing tyrant, and also pathos. The background of the whole spot is the intersexuality with George Orwell’s Novel “1984”, in which the dystopian nation of Oceania is governed by a suppressive totalitarian government. The girl with the hammer is the protagonist who destroys the dystopian world. She is going to liberate the people from the control of the tyrant. In this way the girl is unique, and original, exactly what people want to see in the utopian world. Utopian world as Apple wants to be seen as the perfect place, where technology is helpful tool for people. It doesn’t come outright and say it, but it is implied. 

I may be wrong, but this ad describes a technology determinism,because the Macintosh brought new opportunities for society. In that time, people were also being seen as potential tools for personal empowerment. The ad showed a great company that was the only thing standing in the way of dystopia and mind control. The main idea was create the opposite world with new ideas for technology and products as the only way for someone to break out from the crowd and be truly original.

Now we have the same situation. One technology replaces another. There are more people who use technology wisely, creatively and contribute to an amazing